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One deck, ours — that absorbs HUDski's product story and adds the commercial case.
A working document, not a pitch — you've sold this for a year and know the customers cold. HUDski's deck and pricing sheet are our source material, not something the dealer sees. We clone what their deck does well, improve it, and fold in the economics and the Dismount case so a dealer reads a single, stronger document. This lays out what to lift, what to build, and the open inputs. Mark up anything that's off.
What we lift vs. what we build
Their material is our input. The dealer sees one deck — ours.
From HUDski's material
- Category positioning, in our words
- Engineering: forged BB, flip chips, carbon fork
- The one-bike, many-personalities story
- Review & media credibility (cited)
- Spec facts for the sales-floor section
The commercial case
- How HUDski Canada works, run by Dismount
- CAD margins & the tier structure
- The container / pre-buy mechanism
- Warranty, restock, point of contact
- Why order through Dismount specifically
The CAD margins, worked from their pricing
This is the part that's new — derived, not assumed.
Pulled from HUDski's MY26 sheet and converted. The Dualist SRAM complete sits around the price of a single mid-tier specialist, and dealer margin is tiered by annual volume — which is what makes the cross-dock aggregation worth doing.
Worth flagging: the live price is a Shimano build, not the SRAM complete the modeled MSRP above is drawn from — so the two aren't a like-for-like comparison. We should decide which build anchors the deck before quoting a number.
| Dealer tier | Bikes / yr | Margin % | Margin / bike (CAD)* |
|---|---|---|---|
| Bronze | 1–20 | 30% | ~$819 |
| Silver | 21–35 | 34% | ~$928 |
| Gold | 36–49 | 37% | ~$1,011 |
| Hero | 50+ | 40% | ~$1,092 |
The model, as I understand it
Correct me if I've got the mechanics wrong.
The way I read it: Dismount imports direct from Taiwan for a better landed cost than the old Powell River channel, but a full container is more than one shop should warehouse. So partner dealers pre-buy their allocation, Dismount cross-docks and ships, and the volume risk spreads across shops. Aggregated volume also moves everyone toward better tiers. If that's the shape of it, the deck's job is to make that proposition legible and worthwhile to a shop owner who's also a rider.
Proposed deck structure
Five sections. Tell me what to cut or reorder.
A shared vocabulary for customers
You've met all of these — flag any that are off.
The Gravel MTBer
The Consolidator
The New Dad
The Lapsed Rider
Suggested sequencing
Move now on the cheap parts; hold the build for fall.
Get the story moving
Next few weeksLock the wholesale number
Dismount sets landed CAD dealer cost & the pre-buy minimum. Everything downstream needs it.
Build the PDF deck
The five sections, product through ask. We rewrite HUDski's engineering points in our own words from the spec facts.
Worked fit-example
One real lineup showing the SKUs HUDski fits beside and the margin swing — static, no tool yet.
Equip the staff
Sales-floor language as permission, not script — adapted from the source quick-guide into our own phrasing.
The full program
Tied to supply / seasonInteractive configurator
Dealers input their lineup & volume; tool returns tier, margin, pre-buy. Build only once the PDF converts.
Fold in early signal
Sharpen the stories that actually closed the first dealers.
Align to container window
Map the ask to factory & freight timing so commitments land when stock can.
Demo enablement
Bikes under staff. The brand sells itself when the people selling it want one.
- Landed CAD dealer cost & the wholesale price you'll set for partner shops
- Minimum pre-buy per SKU, and how many dealers fill one container
- The support package — warranty, returns, restock — so dealers know they're not alone